nATURALE ELEGANCE BUILDER PROGRAM
GROW YOUR BUSINESS IN CONFIDENCE
About the program:
Summit Hardwood Flooring’s Builder Program helps dealers grow their builder sales by featuring Naturale Elegance Flooring as the preferred “Better” package option.
Stylish, durable, and locally stocked in Minnesota and Wisconsin — ready for quick turnaround.
Dealer Incentives:
5% Discount on All Orders
Quick + Reliable Stock
Marketing + Product Support
Product Highlights:
Engineered Hickory & European White Oak options
Wide Planks 5"–7½" - ½" & 9/16" thicknesses
Thick Wear Layers - long-term value & re-sanding
On-Trend Visuals - builders and designers specify
Better Pricing - than comparable premium brands
Fast Local Delivery - stocked Minnesota/Wisconsin warehouses
Program Details:
Incentives + Requirements:
5% discount on Naturale Elegance Orders for registered builders.
Showroom Display Required for Naturale Elegance Line.
Actively Promote Naturale Elegance to Your Builder Network.
Register Builders with Summit to Qualify.
Mechanics + Support:
Seamless tracking — dealer and builder info are linked for easy discount management.
Automatic savings — 5% discount applied when a registered builder’s name appears on the PO.
Built for true partnerships — designed for dealers actively growing builder relationships.
Full support — Summit’s sales team provides training, samples, displays, and builder materials to help you sell.
Local advantage — stocked in Minnesota and Wisconsin for fast, reliable turnaround.
How to get started:
1. Connect with your Summit Sales Representative - to enroll your store
2. Register your builder partners - with Summit.
3. Order easily - list the builder’s name as the PO sidemark on each qualifying order.
4. Save instantly - orders ship from local inventory, & your 5% discount is applied automatically at invoicing.
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KELLY STROSS
GENERAL MANAGER
Cell: 612.328.1378 -
ROCHELLE REIS
RETAIL ACCOUNT MANAGER
Cell: 952.239.3228 -
WILL STEVENSON
CONTRACTOR SALES
Cell: 952.378.7003 -
CONTACT SUMMIT
Office: 952.440.9690